I’ve been seeing a lot of “this is dead” takes lately. Courses are dead. Email is dead. WebinarsI’ve been seeing a lot of “this is dead” takes lately. Courses are dead. Email is dead. Webinars
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I’ve been seeing a lot of “this is dead” takes lately.
Courses are dead.
Email is dead.
Webinars are dead.
And if you listen to enough of it, you start second-guessing everything you’ve built.
So I recorded a video as a bit of a reset.
Not a strategy breakdown. Not a trend report.
More like a real talk on what actually makes a business work long term.
Because the truth is… the core principles haven’t really changed.
The same things that worked for me in 2013, and again in 2020, are still the things I lean on today running Millennial Marketer and working with my clients.
One thing I've learned from working on social media campaigns:
Having a good strategy is only part of the job.
Sometimes the challenge is in the execution.
On one campaign, I had to work across different platforms while dealing with access and tracking limitations.
It taught me to:
→ Check platform access early
→ Make sure tracking is properly set up
→ Have alternatives when something doesn't work
→ Keep the campaign goal in focus
Good social media management isn't just about creating content.
It's also about being able to adapt when things don't go exactly as planned.