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Limo, the Dot That Escaped the i
Recraft Project Link: https://www.recraft.ai/project/80770359-a497-47ce-b09e-3df761222d53
Meet Limo, the tiny creative soul living inside the Limez logo.
Limo began as the dot of the lowercase i—small, quiet, and easy to overlook. But once it escaped the wordmark, it became the personality of the entire Limez brand: curious, clever, cheeky, and always searching for the little details that make digital experiences feel better.
Built around the fictional brand Limez, the identity uses a dark green and soft lime color palette to create a playful yet modern visual world.
Limo's connection to the logo is central to the concept. It normally lives above the lowercase i, but it can leave the wordmark and appear across posters, stickers, packaging, social media, and other brand touchpoints while remaining instantly recognizable.
Limo is a tiny mascot with a big personality. Curious, clever, cheeky, and slightly cute—but never childish—it notices what feels off, reacts to boring design, celebrates great ideas, and always finds its way back home above the lowercase i. Though small in size, Limo represents the creative spark behind Limez.
To bring this mascot world to life, I created a range of brand applications that show Limo traveling through different creative moments:
Poster: A bold campaign built around the tagline "Small dot. Big ideas."
Sticker Pack: Mood-based stickers featuring Limo as curious, focused, cheeky, proud, confused, and sleepy.
Social Media Concept: A visual story showing how the dot escaped the logo and became the brand mascot.
Packaging & Studio Kit: A fictional Limez creative kit featuring Limo as the central brand character.
Styled Variants: Limo wearing studio-inspired accessories such as glasses, headphones, a beanie, a cap, a scarf, and a headset.
The biggest challenge was maintaining Limo's identity across every application. Whether it appears inside the logo, as a 3D-inspired character, in flat illustrations, wearing accessories, or on posters and stickers, its core features remain consistent: a dark green rounded dot, tiny expressive eyes, a soft, chunky silhouette, and a curious, cheeky personality.
The idea is simple:
The dot escaped the i.
Its name is Limo.
Small dot. Big ideas.
Exceptional work.
Thank you!
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Meet Lil A 👼, a mascot for a creative studio built to make brands harder to forget.
Lil A is a soft angel from a surreal world where angels stand for the anti-boring. Their job is to enter the ordinary world and make it other. They show up when an idea feels too normal, too flat, or too easy to ignore. They turn ordinary objects, simple messages, and unfinished ideas into visual moments people remember.
The project shows how a studio mascot can live across identity, posters, stickers, social formats, and motion while keeping the same character and mood
And yeah, this is our entry for the Contra × Recraft competition.
Project link: https://www.recraft.ai/project/0145727e-1747-455e-8289-089e14795a13
Wow, Such a cool mascot! Love Lil A
MÉL THE SEAL — Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Mel’s personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
This character represents my turbulent introvert soul!!!I like it very much!!!Are you planning to make it as a telegram sticker? If yes, I'm willing to buy it!
LEMI is an original mascot created for a fictional emotional companion brand that reminds people they never have to carry every difficult moment alone. Instead of simply creating a cute character, I designed an entire visual identity system around Lemi, ensuring the mascot remains instantly recognizable across every touchpoint.
From the custom wordmark and warm color palette to the plush toy, companion app, Star Patches, Secret Journal, stickers, and short animated story, every element was created to belong to the same magical universe.
Lemi's glowing Star Pouch symbolizes a safe place where dim stars are cared for until they shine again. Rather than fixing people, Lemi represents kindness, patience, comfort, and the quiet power of simply being there when someone needs hope.
This project explores how a single mascot can grow into a complete fictional brand through consistent design, emotional storytelling, and scalable applications.
LEMI — Keeping Hope Safe Until It Shines Again ⭐
Description
Name: LEMI
Role: Guardian of Forgotten Stars
Personality: Gentle, kind, patient, quiet, a little timid, yet always brave enough to help others, and quietly hopeful.
Lemi believes everyone carries a little light inside. When a star begins to lose its glow, Lemi carefully keeps it safe inside the magical Star Pouch until it's ready to shine again. Lemi never tries to fix anyone—it simply reminds us that even the smallest light deserves to be protected.
Really thoughtful emotional world. The Star Pouch is a strong storytelling device, and it helps LEMI feel consistent across every touchpoint. Good luck
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