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Taste Test
Which part of a brand makes you believe the product is real?
The thinking behind it, or the moment it finally looks ready to exist?
I’ve been developing Obsidian Veil, a fictional fragrance brand built around restraint, precision, and dark material elegance.
For this taste test:
01. Brand Process
The system, concept, typography, form language, and collection logic.
02. Product Packaging
The finished object, presentation, atmosphere, and shelf presence.
Vote for the direction that sells the world more convincingly or learn about Obsidian Veil below:
6 votes
Ends in 1d
Going with Product Packaging. The tactile reality of holding something is what closes the gap between concept and belief. The restraint in the Obsidian Veil packaging really sells the precision and dark material elegance angle you're going for.
Product packaging.
Looks amazing
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
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