Luxury Handbag Collection Launch - Instagram CampaignDesigned this aesthetic product launch post for a fashion accessories brand. Focus was on minimal luxury aesthetic, earthy tones and premium feel to attract Gen-Z women buyers. Tools: Canva, Photoshop Goal: Increase saves & website clicks

Saves and clicks pull against each other a bit — a post complete enough to save doesn't leave much reason to tap through. What's worked for me is holding one detail out of frame so the tap has a job to do. Which of the two did the client actually care about more?

Vitamin C Radiance — Skincare Campaign

A self-initiated luxury skincare campaign created around the concept of Vitamin C, radiance, hydration, and daily skincare rituals.

The project explores how a single skincare product can be developed into a cohesive visual campaign through different photographic compositions, editorial typography, lighting, materials, and storytelling.

Rather than repeating one product-shot formula, I developed nine individual campaign visuals, each representing a different part of the product story — from the hero product and serum texture to hydration, application, botanical inspiration, skin radiance, and the final campaign statement.

The visual direction combines warm citrus tones, translucent glass, natural light, liquid textures, editorial typography, and premium beauty photography to create a contemporary luxury skincare aesthetic.

#ArtDirection #BrandDesign #SkincareBranding #BeautyBranding #CampaignDesign #AdvertisingDesign #ProductDesign #VisualIdentity #CreativeDirection #AIArtDirection #EditorialDesign #GraphicDesign