[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.

Being your own client is such an accurate way to put it, that's exactly the trap. The bird stamped across the napkins and bread cloth already feels lived in. What made you finally decide it was done enough to post?

Designed a premium social media advertisement for a summer beverage campaign with a luxury bar aesthetic. The concept focuses on realistic commercial styling, cinematic lighting, and a clean editorial layout to create a refreshing yet high-end visual identity. The composition emphasizes product visibility, typography hierarchy, and modern branding suitable for Instagram and digital marketing campaigns.

Services:

Art Direction

Social Media Design

Advertisement Design

Typography

Visual Branding

Commercial Layout Design