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SaaS founders: your landing page isn't a brochure. It's a sales rep.
If I land on your site and don't understand what you do in 5 seconds, you're losing sign-ups.
Here's the formula that works:
One sentence = what you do + who it's for
One visual = the product in action
One button = "Start free trial" (not "Learn more")
Simplicity converts. Complexity confuses.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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There’s a difference between building something to test an idea… and building something you know you’ll be using again and again.
One of my favorite examples is a sales page I designed for a client that her team has since been able to repurpose across other offers and launches.
We ended up calling it “the sales page that keeps on giving.” 😂
And that’s really the goal for me.
Not just to make something look good for this launch, but to build the design and systems in a way that makes the next launch, offer or update easier too.
Because once you know something is worth building, doing it well can keep paying you back long after the original project is finished.
That’s the kind of work I love building for my clients.
Funnels, websites + the systems behind them.
"The sales page that keeps on giving" is a great way to sell the value of systems thinking to a client who might otherwise just see it as a one-off design fee. Do you price that kind of reusable system differently than a standard one-off page?
Your website needs to win over three parts of your visitor’s brain before they’ll buy.
Here’s what that means in practice..
When someone lands on your website, their primal brain looks for familiarity.
Am I in the right place? Is this what I expected? Can I quickly find what I need?
If the design is too radically different from what people are used to, they bounce. It feels confusing and requires too much effort to understand.
The primal brain is looking for safety and familiarity. Give it both.
But familiarity alone is forgettable.
Next, you need to speak to the emotional brain.
Within that familiar structure, break a pattern.
Use a powerful image, an unexpected phrase or an interesting composition to create excitement.
Play with expectations, but don’t go overboard.
Surprise should capture attention, not create confusion.
Finally, you need to convince the logical brain that what the visitor sees and feels is the right choice.
This is where testimonials, case studies, evidence and data come in.
We often use logic to rationalize decisions shaped by emotion and instinct. Your website needs to give people the reasons they need to feel confident in their decision.
And the order matters:
The design feels familiar and safe. I can quickly find what I’m looking for.
The copy and design create excitement. They stir emotion and make me want to learn more.
The evidence confirms that what I’m feeling is the right choice.
Familiarity without excitement is forgettable.
Excitement without familiarity is confusing.
Familiarity and excitement without proof are difficult to trust.
Great website design makes people feel safe enough to stay, excited enough to care and confident enough to buy.
Miss any one of these and you will lose sales.
Your SaaS shouldn’t take weeks to get a website live.
I’m currently working on a @Framer template for AI automation & SaaS startups built for founders who want to move fast—especially if you’re preparing for a Product Hunt launch.
Clean, modern, conversion-focused, and easily customizable to fit your brand.
The goal is simple: help you skip the blank canvas, avoid spending days figuring out layouts, and get a polished, SEO-ready website ready to launch in less than 24 hours.
Whether you’re launching an AI product or another SaaS startup, this template is built to give you a head start.
Launching soon. 👀
Stay close for more updates😌
#Framer #buildinpublic #Startup #Saas #Framerdeveloper #Framerexpert #Automation #AIautomation #producthunt #Agents #AIAgents #Agentic #Landingpage #websitedesign
