Innovative Pickleball Branding: Emphasizing Community & Inclusivity

Innovative Pickleball Branding: Emphasizing Community & InclusivityInnovative Pickleball Branding: Emphasizing Community & Inclusivity

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

zerin zaker

pro

• Feb 8

Finally sharing this stellar project I started back in June! :

Let Live came to me looking to create something different in the pickleball space. A brand focused on community, togetherness and inclusivity, pushing back against the country club atmosphere of a lot of their competitors.

branding Brand Strategy brandidentitydesign

Erdana | Brand Designer

• Feb 8

Nice work, excellent!

zerin zaker

pro

• Feb 8

Thank you so much!!

Daniel G Bright

max

• Mar 11

Designing a new brand and want to look more premium? All im gonna say is... Less is more.

Logo Design Brand Design Brand Strategy

Révolté

pro

• Mar 11

So cool mate!

Daniel G Bright

max

• Mar 12

Nobody's going to frame your brand guidelines on their wall. And that's the point.

Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.

You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.

The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.

That's the job. Making it look good AND functional.

Brand Design Brand Strategy

Miguel A Coelho

pro

• Mar 12

I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...