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FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Awesome Video
Authentic direct to camera storytelling combines with clean product presentation in this UGC style skincare creative. The video opens on a casual, relatable talking head setup featuring text overlays and real time product interaction, immediately building trust with beauty consumers. It smoothly transitions into a crisp, polished product shot that highlights packaging design, key ingredients, and brand details under clean lighting.
By pairing conversational testimonial styling with professional product visuals, the asset balances high conversion potential with high production value. The fast paced framing and dynamic text animations keep viewers engaged from the initial hook through to the final product showcase.
Ready to elevate your beauty or lifestyle brand with high converting UGC and AI driven video ads? Let us collaborate on your next campaign through Contra.
