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FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
The network for creativity
Join 1.25M professional creatives like you
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ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍
BEYOND THE FRAME 🎩✨
Three peculiar stories. One wonderfully distorted reality.
A suspiciously curious cat, an eccentric family with secrets dating back to 1892, and a collection of memories coming together to tell their own STORY.
For this project, I combined surreal AI-generated visuals with manually edited camera shakes, white flashes, music synchronisation and carefully timed transitions using the InVideo Editor.
Halfway through, my AI credits ran out — so I completed the remaining effects manually.
Apparently, even artificial intelligence has a budget. 😉
Creative direction, storytelling and final editing by The Triadic Studio.
#invideocontrachallenge
My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly.
The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real.
I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!