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The client wanted a food ordering platform where customers could browse restaurant menus, add items to a cart, and place orders online, similar to popular food delivery apps but tailored to their own business.
The goal was to give the client full control over their menu, orders, and pricing without depending on third-party delivery platforms and their commission fees.
I built a full stack web application using PHP, Laravel, MySQL, and a responsive frontend with Bootstrap, JavaScript, AJAX and jQuery. Features included a dynamic menu management system, a shopping cart, an order placement flow, and an admin panel to manage menu items, categories, and incoming orders in real time.
The main challenge was making the ordering flow feel as smooth as established food delivery apps, especially the cart and checkout experience on mobile devices, while keeping the admin side simple enough for non-technical restaurant staff to use daily.
I addressed this by using AJAX for cart updates without page reloads and designing a straightforward admin dashboard with clear order statuses. The final application is fully functional and live.
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It’s not just the typography.
And it’s definitely not about making every section look the same.
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The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
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Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?
A fresh e-commerce redesign focused on making the product experience cleaner, clearer, and easier to shop.
Really happy with how this one came together 🫧
What do you think about this visual direction? Would love to hear your thoughts!
The cleaner product layout really lets the items breathe, Ella. The soft visual direction fits a shop that wants to feel calm and easy to browse.