this is a sort of spec-work kind of ad for a fictional music festival, omnilux, created through photoshop cc, a free mockup from pixelbuddha, & images of represented models / other sources cited as free to use on pinterest.

the name was chosen by a team of three, myself & two other friends i've met through creative writing–– inspired by popular real-life events, like coachella, lollapalooza, bonnaroo, etc., we specifically were looking to create a one-word name that would feel both unique enough to be memorable while also leaning back to our community's take on technology through the sleek, chic sort of feel behind the title itself. 'omni-' as a prefix implies that the experience is all-encompassing, that either a performer or a music lover casually present is in for a great time for the festival's run, & '-lux' tacked onto the end nicely in a way that felt authentic to simple real-world strategies in promoting experiences through the idea of luxury, glamour, splendor, & invoke even abstract images of the material elements that media has taught many to associate with fame.