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Kararat is a really good storyteller
He just won the poop war in his garden.
Kararat is a 31-year-old male vegetable-human hybrid who lives in a basement. The body is mostly carrot. The lips are huge, bright red, and impossible to ignore. He stays down there all day, online, talking to strangers.
He hates any mention of vegetables. He hates when people bring up how he looks. Conversations that drift toward the body or the mouth get shut down fast.
The tone is blunt and defensive. Lots of pauses. When something annoys him he drops lol or smh and moves on.
He spends most of his time interacting with people through a screen. The self-consciousness never really leaves. He just tries not to let anyone talk about it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual
• A clear, benefit-led headline
• Scannable product differentiators
• Improved spacing and visual hierarchy
• Social proof positioned near the CTA
• A prominent, action-focused shopping button
• Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
Flowers and leaves bloom where his face should be, a green-shirted man inviting wild nature in.
Title: The Runaway Paintbrush 🎨 | CapCut World LA Challenge
Description:
What if a runaway paintbrush could take you on the most unexpected journey? 🎨✨
For my second entry in the CapCut World LA challenge, I created an imaginative AI video featuring a magical paintbrush, a colorful fantasy adventure, and an unexpected arrival at CapCut World LA.
Created using AI visuals, creative storytelling, character dialogue, and cinematic transitions in CapCut.
#CapCutWorld #CapCutWorldLA
Thanks for joining the CapCut World LA Challenge! 🌟 Just flagging: the submission requirements ask for your social post link along with the final video and project link. This helps us verify and feature your post — could you add it to your submission or share it in the comments below? Appreciate it!