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I chose Oud Arabia, a Dubai-based perfume brand, to convey that it is not just about fragrance, but the journey it takes and the lasting impression it leaves.
Narrative and visual direction :
A single bloom expands into a vast garden as the camera moves through the field, representing the journey of the scent through space and into human perception. Though cinematic in form, the film’s core is connection.
The scent’s journey mirrors life; growing and evolving. The ad loops from the perfume back to the girl in the field, suggesting the scent becomes part of her life, carrying memory and movement. Oud Arabia goes beyond fragrance, creating a lasting presence that lets one feel the scent of their life.
The past week I had so much fun creating the visual direction, thanks to @Contra and @Morphic.
Amazing work 🔥
Thank you!
Thank you 😊
The network for creativity
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Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
A few more pieces from my work on Sync’s identity.
The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.
The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.
Here’s a closer look at how it works across the layouts.
🌸 Fleur d'amour part 1.
Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.
The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif.
I developed a scalable logo suite to make sure each application can have an option that fits.
What do you think?
(This is a fictional project aimed for exploration)
The script mark next to that thin serif does the premium work without extra ornament. The ticket lockup feels especially right for a Paris flower shop.