Luxury doesn’t need to shout. For Azala, I created a brand identity that speaks in softness,Luxury doesn’t need to shout. For Azala, I created a brand identity that speaks in softness,
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Sidra Nadeem
• Feb 23
Luxury doesn’t need to shout. For Azala, I created a brand identity that speaks in softness, calm, and confidence.
Minimal. Feminine. Timeless.
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Adobe IllustratorAdobe PhotoshopBrand Design
Abhiram's avatar
Abhiram Tinguria
• Feb 23
Beautiful identity 👌 Curious — how many logo directions did you explore before landing on this one?
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Sidra Nadeem
• Feb 23
Thank you! I explored 3 to 4 directions before refining the final one to best represent Azala’s calm, premium identity.
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Abhiram Tinguria
• Feb 23
Love that approach 👌 Exploring multiple directions is where the real identity work happens — the refinement really shows.
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Ciro
• Feb 28
Amazing design! Love the typography and the effects of the visual!
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Sidra Nadeem
• Mar 2
Really appreciate your feedback!
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