The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Luxury doesn’t need to shout.
For Azala, I created a brand identity that speaks in softness, calm, and confidence.
Minimal. Feminine. Timeless.
Beautiful identity 👌
Curious — how many logo directions did you explore before landing on this one?
Thank you! I explored 3 to 4 directions before refining the final one to best represent Azala’s calm, premium identity.
Love that approach 👌
Exploring multiple directions is where the real identity work happens — the refinement really shows.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
The Assembly British Cafe & Bistro: The Assembly Men were designed as supporting characters rather than primary brand marks. Used selectively across packaging, editorial moments, and storytelling touchpoints, they add warmth and personality without disrupting the brand’s calm, modern structure.
This is super cool! Looks amazing! I am curious to know if you manually adjusted the type or it is a font that already looks like that
Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
aivideo
AI video tools are moving at warp speed. What tools are you using?
whennotai
As AI accelerates, creative judgment matters more. What part of your work stays human?
