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Luxury doesn’t need to shout.
For Azala, I created a brand identity that speaks in softness, calm, and confidence.
Minimal. Feminine. Timeless.
Beautiful identity 👌
Curious — how many logo directions did you explore before landing on this one?
Thank you! I explored 3 to 4 directions before refining the final one to best represent Azala’s calm, premium identity.
Love that approach 👌
Exploring multiple directions is where the real identity work happens — the refinement really shows.
Really appreciate your feedback!
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Related posts
I Just Created NOIRÉ 🔥
A Coffee Brand Built Around the Pause.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Waiting for your thoughts in the comments 🙌🔥
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
Done with the branding work for Yuzu! 🙌
This was so much more fun than I ever expected, I'm definitely going to be doing more beverage brands in the future.🙌
Amazing work! Love your design style, very creative and clean 👌
The concept combines four unique architectural arches, each representing a key part of the café experience:
☕ Coffee
🪑 Comfort
🌿 Nature
🏛️ Modern Space
Every color, shape, and detail was carefully crafted to create a timeless, recognizable identity that feels welcoming and premium.
Love this! The execution is really clean. As a Figma UI Designer, I really appreciate the attention to detail here.