Recently tried this poster type ads and seeing the CTR and engagement going higher across platforms

Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.

I designed a professional, high-converting short-form video advertisement in the standard Instagram Reel format (9:16 vertical layout). The primary goal of this marketing project was to instantly capture the viewer's attention within the first three seconds and drive maximum brand awareness for a premium skincare brand. The entire concept is built around a powerful and engaging 'Before vs After' visual transformation trend.In this project, I took raw and unedited product footage

(Page 2) and added a clear 'Before' tag to build intrigue. Then, using advanced styling techniques within Canva, I smoothly transitioned into a polished, high-contrast, and bright aesthetic image

(Page 3) labeled with a clear 'After' tag to highlight premium product quality. The ad starts with a compelling marketing hook text to retain social media users and concludes with a clean, minimalist 'Call to Action' slide to guide potential customers toward the final purchase. This project fully highlights my strategic approach to social media advertising, layout composition, typography balance, and video editing using Canva.

Great use of the before and after format. The hook and CTA make the ad feel purposeful.