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I built this 3-page interactive Power BI dashboard to find out exactly why customers are leaving a major Telecom company and where revenue is at risk. The project covers everything from cleaning the raw data to designing a professional, interactive app-style dashboard.
Core Insights & Business Value Delivered
The Churn Problem: Out of 7,043 total customers, the company has a 26.54% churn rate. This is a massive loss in numbers and shows a major revenue risk.
Contract Risk Factors: The data shows that Month-to-Month contract holders are the most likely to leave. Getting them onto 1-year or 2-year plans keeps them around much longer.
The 12-Month Danger Zone: The highest number of leaves happens within the first 0–12 months of a customer signing up. Fix the onboarding, and you save the customer.
Demographic Patterns: Churn rates change heavily depending on customer demographics, like whether they are senior citizens, or if they have partners and families.
Technical Implementation & Toolkit
Data Engineering & Cleaning (SQL): Imported the data, hunted down all null values and blank spaces, and structured the tables so everything runs fast and accurate.
DAX & Data Modeling: Wrote custom DAX formulas for KPIs like Total Revenue ($16.05M) and Average Tenure so all charts filter each other perfectly when clicked.
UI/UX Custom Dashboard Design (Power BI): Built a custom dark theme from scratch. I used floating shapes to create a clean left sidebar navigation menu, which completely gets rid of ugly white spaces and makes it look like a real app.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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