Blended conversion rate hides more than it reports on a SaaS marketing site. A demo page and a blog post sit at different depths of the funnel, so averaging them lets a healthy self-serve number cover a broken demo flow for a full quarter. The realistic bands run roughly like this: self-serve trial signup 4-10%, demo request 1.5-4%, feature page 2-6%, blog 0.5-2%. Some context for those numbers. Across 57 million conversions Unbounce puts the median SaaS landing page at 3.8%, about 42% under the 6.6% baseline for every other industry. So give each page type its own goal before anyone argues about the hero illustration. https://www.duskolicanin.com/blog/webflow-saas-marketing-site-conversion-2026 #Webflow #SaaS #ConversionOptimization #WebDevelopment