One of the most iconic rebrands I've seen recently has to be Coca-Cola's rebrand by JKR (https://...One of the most iconic rebrands I've seen recently has to be Coca-Cola's rebrand by JKR (https://...
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Paul Alfred
• Jul 29
One of the most iconic rebrands I've seen recently has to be Coca-Cola's rebrand by JKR.
It's been the talk of the design community, and for good reason.
This is proof that making a bold brand statement isn't about adding complexity—it's about mastering simplicity.
Simplicity makes a brand memorable, instantly recognizable, and gives it a clear, straightforward personality.
Less is more.
A note, though: Simple communicates luxury. Complexity often communicates uncertainty.
Kudos to the team at JKR for reminding us that the strongest brands don't always say more, they say the right thing with less.
Check it out yourself:
https://jkrglobal.com/work/coca-cola
#designers #branding #motiondesign #BrandIdentity #CocaCola #Coke #Design
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