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Boxcar Fun: Branding for the Modern Scoop
I developed a full brand identity for Boxcar Fun, a large ice cream chain tailored for the college lifestyle. The goal was to create a bold, high-energy look that remains clean and professional.
Design Strategy: Used a vibrant, illustrative style that moves away from traditional pastel tropes to stand out on campus.
The Logo: Created a symmetrical emblem with bold scoops and a calm blue ribbon to balance "power and calm".
Versatility: Designed the branding to be fully scalable, working across mobile websites, eco-friendly packaging, and ice cream trucks.
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Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
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COol
Genesis Hospitality Partners — Luxury Real Estate Brand Identity 🏙️✨
We designed a premium visual identity for Genesis Hospitality Partners 🏢 — a real estate investment brand focused on creating trust, sophistication, and long-term value perception from the very first interaction.
The challenge was to develop a brand system that feels timeless and refined while standing confidently within the highly competitive real estate and hospitality investment space. Through elegant typography, architectural references, and a restrained premium palette, we created an identity that communicates stability, credibility, and ambition.
Special attention was given to:
• a distinctive monogram logo inspired by architectural forms and premium property aesthetics;
• elegant typography designed to balance luxury positioning with corporate professionalism;
• a sophisticated color palette combining warm gold tones with deep neutrals to reinforce exclusivity and trust;
• scalable branding assets optimized for presentations, investment materials, digital platforms, and print applications;
• visual language inspired by modern urban architecture and high-end hospitality developments;
• a timeless identity system built to support long-term brand growth and market recognition.
The result is a refined brand experience that helps communicate confidence, premium positioning, and investment credibility — creating a strong foundation for future growth in the hospitality and real estate sectors.
Looking to create a premium brand identity for your real estate, investment, hospitality, or professional services business? Let's build something memorable together 🤝
Added a new case study! This was such a fun project: a rebrand for a local cookie company. Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
I love this. Good job 👍
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