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Started with an unstructured Excel dataset. Cleaned and transformed data using Power Query, standardized schema and grain, and built a star-schema semantic model (fact revenue + marketing performance, dimension tables for campaign, channel, and date).
Developed DAX measures for key KPIs (Revenue, Profit, Margin, AOV, Conversion Rate) and delivered an interactive Power BI dashboard for campaign and channel performance analysis.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started