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LANEIGE: Hydration in Motion is a conceptual CGI skincare commercial inspired by the brand’s strong association with hydration and water-based skincare.
The visual uses rippling water, fluid movement, reflective surfaces, and cool-toned lighting to create a sense of freshness and hydration while keeping the product as the hero.
The water interaction acts as a visual representation of the product’s core benefit, turning a simple product shot into a more immersive and campaign-oriented skincare visual.
The project was created in 3D with a focus on product presentation, water simulation, materials, lighting, animation, rendering, and compositing.
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