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Meta Ads campaign management focused on generating qualified leads and sales while optimizing cost per result and overall ad performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Related posts
Facebook & Instagram Ads Strategy
Client: Holhairs
Industry: E-commerce / Beauty & Hair
Platform: Meta Ads
Services: Paid Social, Conversion Campaigns, Retargeting
Objective
Increase qualified website traffic, generate purchase intent, and drive online sales for Holhairs through Facebook and Instagram advertising.
Challenge
The brand needed a structured Meta Ads strategy that could move potential customers from initial discovery through to purchase while continuously identifying the audiences, creatives, and campaigns delivering the strongest results.
Strategy
I developed and managed a full-funnel Meta Ads strategy covering three key stages:
1. Traffic & Audience Testing
Drove targeted traffic to the website.
Tested different audiences and creative variations.
Used Meta Pixel data to identify high-intent users and build audiences for optimization.
2. Conversion Campaigns
Focused campaigns on website purchases.
Tested audience and creative combinations to identify stronger-performing segments.
Optimized campaigns based on purchase events and performance data.
Refined targeting and delivery to improve conversion efficiency.
3. Retargeting & Remarketing
Re-engaged website visitors and users who had previously interacted with the brand.
Used product-focused creatives and purchase-oriented messaging.
Targeted high-intent audiences who had not yet completed a purchase.
Continuously optimized campaigns based on conversion performance.
Results
Across the campaigns, the strategy generated:
303 website purchases
3,648 link clicks
2,465 link clicks from one traffic campaign
1,183 link clicks from another campaign
Multiple conversion campaigns generating 83, 161, and 59 website purchases
The campaign structure helped the brand build a stronger acquisition funnel, increase purchase intent, and generate measurable online sales through Facebook and Instagram.
Outcome
By combining audience testing, conversion optimization, and remarketing, I created a scalable Meta Ads funnel designed to continuously turn traffic and engagement into qualified customers and online purchases.
Great job
Marketing That Connects With Customers
I help businesses reach the right audience through targeted digital marketing strategies across multiple channels.
From email campaigns and social media marketing to paid advertising and content, I focus on creating campaigns that attract attention, build interest, and move potential customers toward action.
Email Marketing • Meta Ads • TikTok Marketing • Social Media • Content Marketing • Campaign Strategy
If these two ads showed up in your feed, which one would make you stop? ☕ A or B?
A) Curiosity + Product Benefits
B) 20% OFF + Free Shipping
Two creatives. One product. Two different approaches.
The goal was to keep the typography, colors, photography and overall art direction consistent while changing the advertising angle from curiosity and product experience to a direct promotional offer.
Which creative wins for you A or B? 👀
Advertisement DesignCreative DirectionMeta Ads ExpertsocialmediadesignbraddesignAdobe IllustratorAdobe PhotoshopCanva
the first, i have to say! something about that pour in action pulls so much weight in the best way.