Unpacking E-commerce Growth: Sales Surge vs. Profit Decline

Unpacking E-commerce Growth: Sales Surge vs. Profit DeclineUnpacking E-commerce Growth: Sales Surge vs. Profit Decline

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Muhamad Reva Riza Akbar

• Jun 22

Revenue growth does not always mean business growth. This case study examined an e-commerce operation that achieved impressive sales expansion while profitability moved in the opposite direction. Through a detailed review of customer acquisition costs, fulfillment expenses, product-level margins, and operational efficiency, the analysis exposed the hidden trade-offs behind headline growth metrics. The project highlights a common challenge in modern businesses: Growing faster while becoming less efficient. The goal was not simply to measure performance—but to understand whether growth was truly creating value.

Business Analysis Business Strategy Data Analysis GitHub Microsoft Excel

Matthew Sweeting

• Jul 8

This is a data cleansing project.

Data Analysis Data Entry Excel VBA

Erin Riggers

pro

• Jul 9

Show us the raw data! 😄

Kethleen Holthausen Bruno

• Jul 9

English below 🇧🇷 Portfolio não é "versão final". Remontei o meu: visual mais UI friendly, refiz estrutura, publiquei no GitHub. Mas a mudança mais importante é porque não estava confortável mantendo projetos que eu tinha que "reescrever a origem" pra poder mostrar. Tinha cases que redesenhei visual, mudei labels, mudei contexto pra não expor NDA. Mas aquilo me incomodava... se eu precisava mascarar tanto sobre um projeto pra poder mostrá-lo, é porque não deveria estar mostrando mesmo. Removi esses cases e o portfolio ficou consideravelmente menor, menos "impressionante". Mas agora quando falo sobre meu trabalho é sem carregar culpa. E fiquei super satisfeita com o resultado "final" (entre aspas porque é para ser atualizado sempre rsrs). O link está nos comentários. ------------------------------------------------------------------------------------ 🇺🇸 A portfolio isn’t a “final version.” I revamped mine: made the design more UI-friendly, restructured it, and published it on GitHub. But the most important change is that I wasn’t comfortable keeping projects where I had to “rewrite the source code” just to be able to show them. There were cases where I redesigned the visuals, changed labels, and altered the context to avoid breaching NDAs. But that bothered me… if I had to mask so much about a project just to be able to show it, then I probably shouldn’t be showing it at all. I removed those cases, and the portfolio became considerably smaller, less “impressive.” But now, when I talk about my work, I do so without feeling guilty. And I’m really happy with the “final” result (in quotes because it’s meant to be updated all the time, lol). The link is in the comments.

Product Research Product Strategy UI Design Claude Figma GitHub

Timothy A

• Jul 9

This is impressive, I can't find the link in comment section

Victor Adewole

pro

• Jul 9

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 Whether you're presenting your services, pitching a client, or designing a website, clarity matters. People don't like confusion. They appreciate simplicity. Can someone understand: ✔ What you do? ✔ Who you help? ✔ Why you're different? ✔ How to get started? If the answer isn't immediately clear, there's an opportunity to improve. The businesses that communicate clearly often grow faster because they make decisions easier for their customers. Keep it simple. Keep it clear. Keep it valuable.

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