Luxury Ad Creative Design and Copywriting for ScentbirdLuxury Ad Creative Design and Copywriting for Scentbird
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Product photos in. 10 luxury ad creatives out. 🌹
For SCENTBIRD, I handled everything else: concepts, design, and copy.
Elegant visuals + conversion-focused messaging = ads that look expensive and work hard.
Need ads for a premium brand? My profile is one tap away. 📩
Ivan's avatar
Product photos in, 10 luxury ad creatives out is a great way to show range. What changed the most between the 10, the background or the headline angle?
Mykhailo's avatar
The primary focus was on visual variability; the brand needed concepts that could be incorporated into future advertising creatives to ensure greater diversity
Ivan's avatar
Makes sense, a bank of varied concepts lets the brand rotate and test without ad fatigue. Did Scentbird pick a clear favorite after the first tests?
Mykhailo's avatar
Unfortunately, I don’t know which creative ended up being their favorite; it was a one-off project that spanned a month, and as we developed each subsequent creative, they would provide feedback referencing the ones we had already created. I suspect the rollout was gradual...
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Creatives on Contra have earned over $150M and we are just getting started