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MIDDAY | Visual Identity System
The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.
A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.
A system made for real lunch breaks, not just polished mockups.
Last part before the case study on this personal project.
It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.
brandingbrandingassetsvisualidentityBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe PhotoshopFigma
"A system made for real lunch breaks, not just polished mockups" is a great line — and the receipt/wrapper shots back it up, feels lived-in rather than staged. Since it's a speculative project, what's the plan if a real cafe wants to license or adapt the identity?
Serving
Love it.
Beautiful work! Wishing you continued success and all the best in your journey. 👏
This deserves more than just liking, this deserves to be featured! 🏆 The cohesive branding assets are perfect for translating into a premium website.
Thank you Boluwatife!, the website design (and more) for this project is coming very very soon! 😉
Amazing work may
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Vacuum Flask — Product Landing Page for Extreme Outdoor Gear ❄️🔥
We designed a cinematic landing page concept for Vacuum Flask 🧊 — a durable outdoor product built for extreme cold, long adventures, and everyday performance.
The goal was to make a simple product feel powerful, reliable, and ready for harsh conditions. Through dramatic product-focused visuals, bold typography, icy atmosphere, and clear conversion actions, we created a landing experience that feels closer to a premium outdoor campaign than a standard product page.
Special attention was given to:
• a high-impact hero section that makes the product the main visual focus;
• bold campaign-style typography designed to communicate strength and performance;
• immersive winter atmosphere with snow, ice, and cold-weather lifestyle imagery;
• clear product benefits, including heat retention and outdoor durability;
• conversion-focused CTAs for “Buy Now” and “See the Collection”;
• premium visual direction suitable for outdoor, sports, lifestyle, and DTC product brands.
The result is a strong product landing experience that helps an everyday item feel memorable, premium, and built for adventure — turning functionality into desire.
Looking to design a bold landing page for your product, e-commerce, outdoor, or lifestyle brand? Let’s create something that sells the feeling, not just the product 🏔️
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