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Your website gets about five seconds.
A founder lands on it and decides to keep scrolling or close the tab before they read a word. Most sites lose them in the first one.
So I'm starting a series. Founders Teardown.
Every week I take one real founder's website and break down what's working, what's quietly costing you customers, what to fix this week, and how to turn random browsers into permanent clients.
No "make it pop." The actual decisions that win or lose the sale.
Want yours next? Drop your URL in the comments and I'll tear one down next week.
you are really excellent!
Thank you
The uncomfortable truth is that visitors rarely leave because a website looks bad. They leave because they can't quickly understand who it's for, what it does, and why it matters
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Been away for a while working on some big brand strategy projects 🥹
So excited to share a peek at one of my recent branding + packaging projects:
Maji is a specialty coffee brand dedicated to sourcing and roasting exceptional single-origin coffees from across Africa.
Let me know if you like it!!
Lovely!
Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts.
Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.
Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.
As designers, we often get attached to our own work, so I'd love an outside perspective.
If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?
18 voted
18%
82 voted
82%
100 votes
Closed
Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.
I got a brief for a skincare brand
The brief?
Create a brand that makes women in their 30s and 40s feel seen, valued, and empowered.
Here's how I brought Skin Secrets to life:
- I dug deep into the hopes and fears of women entering a new chapter of life.
- We crafted a mission: Provide top-quality products that help women look AND feel their best.
- Shaped a vision: To be known for empowering women to achieve their goals.
- Designed a visual identity that exudes confidence, warmth, and timeless beauty.
The result?
A brand that doesn't just sell skincare. It sells confidence. It sells a second chance at feeling young, vibrant, and unstoppable.
The client's reaction?
"This isn't just a logo. It's a promise to every woman who's ever felt overlooked."
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Your business deserves more than just a pretty logo.
It deserves an identity that speaks directly to your customers' deepest desires.
That's what I bring to every project.
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