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MORA is a conceptual premium sportswear brand designed for individuals who challenge limits, embrace discipline, and pursue continuous progress. Rather than focusing on a single sport, the brand represents movement in all its forms, from training and competition to everyday performance.
The identity combines bold geometry, dynamic forms, and minimalist design principles to create a visual system that feels modern, confident, and instantly recognizable. Inspired by speed, momentum, and precision, MORA extends seamlessly across apparel, footwear, packaging, retail environments, and digital platforms, creating a cohesive brand experience for the contemporary athlete.
CLIENT: MORA® CONCEPT & DESIGN: ABDUL RAFAY
WOwwwwww🔥
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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