Sinthesis: a sport & lifestyle brand that doesn't need your attention. No tech gimmicks. No AI-po...

Sinthesis: a sport & lifestyle brand that doesn't need your attention. No tech gimmicks. No AI-po...Sinthesis: a sport & lifestyle brand that doesn't need your attention. No tech gimmicks. No AI-po...

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Abdullah Eroğlu

pro

• 2d

Sinthesis: a sport & lifestyle brand that doesn't need your attention.

No tech gimmicks. No AI-powered anything. Just tan leather, red ink, and a handwritten logo that says everything without raising its voice.

Built the full brand identity and web experience from scratch. Every product, every page, every pixel follows one rule: simplicity that commands respect.

SMEG did it for the kitchen. Sinthesis does it for the court.

The brand's own words: "We don't want to be known as a product."

And that's exactly what makes it one.

brandidentity webdesign creativedirection

Nikola Mutovdzhiyski

pro

• Jul 4

Same brand. Two ways to sell the future.

One is sharp, monochrome, editorial — a fashion house that happens to run on AI.

The other is soft, iridescent, weightless — the future as something you slip into effortlessly.

AVATARA turns one person into an entire campaign. The only question is which world it lives in.

Editorial or ethereal? 👇

#branddesign #aidesign #visualidentity

18 voted

67%

9 voted

33%

27 votes

Closed

Isaac Oyelese

• Jul 5

Editorial all the way

Elodie Fontaine

pro

• Jul 3

New project: brand identity for LEVELUP FRANCE I worked on the full visual identity, from strategy to logo, color palette and brand guidelines, translating a promise of method and rigor into something visual and premium. It was a stretch, and I loved every part of it.