ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Love the clean, minimal aesthetic! The combination of a strong, simple coffee bean icon with warm pastels (pink, yellow, orange) gives it such an approachable and modern feel. Great identity system!