AI Sales Assistant SaaS | Prospecting & Outreach Automation
An AI-powered sales assistant designed to help B2B teams discover prospects, build campaigns, personalize outreach, and automate follow-ups through a guided conversational experience.
I designed an AI sales workflow focused on simplifying the journey from prospecting to outreach execution.
The experience uses conversational UX to guide users through campaign decisions while supporting lead discovery, personalized messaging, Email/LinkedIn outreach, and automated follow-ups.
The goal was to reduce complexity and create a scalable SaaS experience that feels intuitive for modern B2B sales teams.
Services:
UI/UX Design · AI Product Design · SaaS UX · Conversational UX · Dashboard Design · Design Systems
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.