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URBAN — a side project for the people who move through cities differently. Skaters, bikers, scooter riders. Built around the community itself: group rides, shop stops, concerts, the spontaneous stuff a city only shows you when you're rolling through it with others. Designing it end-to-end while it builds.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Vitalo - Fitness App, Brand Identity & Digital Experience
Vitalo is one of my most detailed branding projects, where I explored how a fitness brand can evolve into a complete digital and physical ecosystem. Rather than designing a logo alone, I developed a cohesive brand experience spanning mobile app screens, wearable interfaces, landing pages, social media, advertising, print materials, merchandise, and environmental branding.
We all take inspiration from different design, but we have to make sure it doesn't turn into an identical copy. 😍
Built my new portfolio with Figma and Lovable.
I wanted it to feel very internet-native, so I added things like personalized cursors and the ability to see other people in the shared file — leaning into that chronically-online, always-in-a-design-tool feeling 🙃
I also wanted the site to share a little more of who I am beyond the work, with personal photos, a notebook for thoughts, and a running list of things I’m reading and watching.
Such a unique experience, amazing work!
