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Loved the connection of intimate feeling with a thoughtful brand...
There's a version of every brand that the world hasn't felt yet.
Not seen. Not heard. Felt.
I spent time thinking about what it would mean to launch a luxury fragrance — not with campaigns that look expensive, but with one that makes you stop, sit with yourself, and feel something...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sustainable brand identity project🌱
A brand can have great values, but if they aren’t communicated visually, they can easily get lost.
The goal of this project was to create a brand that feels natural, trustworthy, and distinctive on the shelf, while staying connected to the farm’s values.
The main challenge was finding the balance between looking organic and authentic without becoming visually generic.
This project taught me how much stronger a brand becomes when every visual decision has a purpose.
#brandidentity #branding #packagingdesign #logodesign #visualidentity
Four logo concepts, one direction: calmness, warmth, mental health and professionalism.
Which one feels most aligned with the brief to you?
I think 3 or 4 work best. I really like the first one, but it moves away from the "calmness" concept
great work!