The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I'll post consistently this week" you, every Monday. 😅
Let's talk about what's actually happening with your social media right now:
You open the app with good intentions. Then a client emails, a deadline hits, life happens and suddenly it's been 12 days since your last post. You post something rushed just to "stay active." A comment sits unanswered for a week. And at the end of the month, you have no idea if any of it actually did anything for your business.
That's not you being bad at social media. That's you being a business owner with about 20 other jobs already on your plate.
Here's the problem:
⛔ You're posting when you remember to, not on any real schedule
⛔ You have accounts, but no actual strategy behind what you're posting or why
⛔ Content ideas feel like a Sunday-night scramble, every single week
⛔ Comments and DMs pile up because engagement isn't anyone's priority
⛔ You have zero visibility into whether any of it is actually driving growth
Sound familiar? Most business owners don't fail at social media because they're bad at it, they fail because it's the first thing that gets dropped when everything else gets busy. And everything else is always busy.
Here's the fix:
✅ A custom content calendar built around your brand and your goals, no more scrambling
✅ Content created for you graphics, captions, copy, tailored to each platform
✅ Consistent scheduling and publishing, so your accounts never go quiet
✅ Real community engagement, comments and messages actually get responded to
✅ Monthly performance tracking so you know what's working, not just hoping
✅ Ongoing strategy adjustments based on the data, not guesswork
This is exactly what my Full Social Media Management service handles , the planning, the posting, the engaging, the tracking. All of it, off your plate.
By the end of each month, your accounts are active, consistent, and on-brand and you have a clear picture of what's actually growing your business. Not just "we posted stuff."
If social media has been the thing you keep meaning to get to, that's not a discipline problem. That's a bandwidth problem. And it's an easy one to fix. 💬 DM me or check the link in my profile to get started.
#SocialMediaManagement #ContentStrategy #SmallBusinessMarketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Most marketing teams build the product video first and then try to figure out social later.
That's the order that creates the "can we just crop this to 9x16" conversation, and by that point you're already working backwards.
Here's what usually happens. The team puts real effort into a product video for the website. It's well produced, clearly explains the product, and does exactly what it needs to do on a landing page. Then someone on the team says "we should use this on social too" and the scramble starts. Crop it vertical, trim it to 30 seconds, maybe add captions.
The issue is that no amount of reformatting changes the underlying structure of the video. A product video is built to explain something to a person who already showed up wanting to learn. The pacing assumes intent. The opening assumes context. Those assumptions are baked into every edit, and they don't disappear when you change the aspect ratio.
What I've started doing with teams is planning the social version during the product video process, not after it. You're already in the same creative world, working with the same footage and the same messaging. The cost of building a social cut alongside the product video is significantly lower than coming back to it weeks later and trying to reverse engineer something that was never designed for a feed.
Think of it as two outputs from one production window instead of one video you try to stretch into two jobs.
yep, backwards order every time
[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients.
A pattern I keep seeing with B2B marketing teams is this...
They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy.
That is not one video. That's five assets pretending to be one. Here are some thoughts on that.
I used to be a YouTuber
Yet, I struggle when recording videos for work - my vlogger experience doesn't help.
Your video looks very professional and on point, you did a great job for a first video
Ever wonder why your ad spend isn't converting the way it should? 📊
I built a campaign-level performance dashboard that breaks Google Ads data down by campaign type (Performance Max, Shopping, Search) so marketing teams can see exactly where ROAS is climbing — and where budget is quietly leaking.
Instead of just tracking top-line CPC/CTR, this view surfaces sales, revenue, and cost at the campaign and ad group level, making it easy to spot underperformers and reallocate spend fast.
Built with Google Ads data → BigQuery → Looker Studio.
If your team is flying blind on where ad spend is actually working, let's talk.
Want me to type this in as-is, tweak the tone/length, or adjust anything (e.g. remove the emoji, make it shorter)? I'll also suggest tags: Google Ads, ROAS, Marketing Analytics, Looker Studio — let me know if those look right before I add them. Note: I'll leave the final "Post" click to you to confirm once everything looks good.
the design of the scatter plot here brings such a touch of uniqueness & fun to the dashboard overall, i think it's a perfect pop of color so readers can remain focused on the material!