Grillz: Conceptual E-commerce Website for a Bold, Unapologetic Jewellery Brand

This project was a deliberate departure from the refined, minimal aesthetic of my usual work. Grillz is a conceptual jewellery brand selling custom grillz, raw luxury with attitude, and the site needed to match that energy entirely.

The brief I set myself was simple: Bolder colour, stronger imagery, more personality. The result is a full e-commerce build in Framer with individual product pages, and a brand identity that leans into rebellion without losing a sense of craft and quality.