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Created a branded marketing flyer highlighting Bayou Meets the Bay Classic Foundation's mission, educational initiatives, and community impact. The project combined graphic design, content strategy, and visual storytelling to increase awareness, strengthen stakeholder engagement, and support fundraising and outreach efforts.
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A spec email campaign for Yoga Bar
Super Muesli, written and designed
end to end — story, copy and visual system.
THE CONCEPT
The story follows a hostel student
who keeps skipping breakfast — told
through a friend who notices, and
a mother's voice she'd forgotten.
Every visual in this campaign is
written directly onto a yoga mat —
not as decoration, but as the metaphor
holding the whole idea together.
A yoga mat is something you unroll
every time you choose to show up
for yourself. That's exactly what
skipping breakfast is the opposite of.
So instead of a typical food photography
backdrop, the mat became the page the
story is written on — making the brand's
core value, "showing up for yourself,"
literal before a single word of copy
even appears.
THE WORK
Full narrative-driven email — subject
line, story arc, product integration
and CTA — built to make breakfast feel
less like a nutrition reminder and more
like a moment of self-respect.
Format: Email Campaign
Brand: Yoga Bar
Type: Spec Work — Independent
Beautiful.
Nice 👍
CRUMI — No Idea Is Ever Wasted. 📄✨
CRUMI is an original mascot created for a fictional creative brand, CRUMI Studio. Inspired by the crumpled paper we often throw away after rejecting an idea, CRUMI represents the belief that every sketch, draft, and concept has the potential to become something meaningful.
From the custom wordmark and visual identity to posters, packaging, and digital applications, every element was designed to create a cohesive brand system around one memorable character. This project explores how thoughtful storytelling and consistent design can turn a simple mascot into a complete brand experience.
CRUMI
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