An unbelievable feeling. My spec ad was featured on Ads of the World. When I came across the non-profit ASIRT, I was impressed by the simplicity and potency of their mission regarding making travel simpler. I wanted to create a spec ad that mirrored that simplicity, and yet had a powerful message. I feel that simple, and avoidable mistakes often cause accidents and this is where the thought began taking shape. I took EKG, one of the simplest visual symbols of life, and interpreted it as the highway of life. Then I showcased how veering off your lane for a split second can make you flatline. Here, I turned art director as well, but even this simple graphic turned out to be excruciatingly painful because I had a crick in my shoulder. Finally with a prayer and sheer exhaustion I let it go. I could not believe the words in the email the next morning..."your ad has been approved." There is a higher power at play here. :) You can view it at https://www.adsoftheworld.com/campaigns/life-is-in-your-lane