Discover How KETHEC Integrates Brand Strategy with User Experience

Discover How KETHEC Integrates Brand Strategy with User ExperienceDiscover How KETHEC Integrates Brand Strategy with User Experience

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Franco Gómez

• Mar 18

Behind the scenes of KETHEC: Where brand strategy meets user experience.

For this project, I focused on building a modular visual language that stays consistent across all touchpoints. It's about making complex information feel intuitive through thoughtful design.

Check out the full case study below! 🦾 KETHEC | Brand Identity & UX

KETHEC | Brand Identity & UX

Framer Website Design

Visual Design

Filip Panov

max

• Apr 1

The Baller Fund | Brand Identity

The Baller Foundation is in the youth sports philanthropy sector. They provide scholarships, grants, and training resources to young athletes who demonstrate talent, drive, and commitment, but lack the financial means to participate in competitive club sports programs.

I helped them develop an inspiring & empowered identity which reflects their brand personality and values. As an outcome, I'm creating their path to establishing trust, building confidence be percieved prestigous.

See full project here

Adobe Creative Cloud Jitter Kling AI Brand Design Motion Design Social Content Design

Daniel G Bright

max

• Apr 1

Really sick identity. Crushed that, man!

Jan Mráz

pro

• Apr 1

Must-known Chrome extensions for UX/UI designers

Web Design Google Apps uidesign uxdesigner webdesign UI Design UX Design

Chantal Jemmott

pro

• Mar 31

Every brand strategy project starts with a discovery questionnaire — and inside it, there’s already a lot of the strategy.

The real work is knowing how to read it.

Part of my process is decoding those responses, identifying patterns, connecting signals, and understanding what the client is really communicating beyond their words.

So I built Brand Discovery Decoder.

The instructions are based on how I personally process client questionnaires: – mapping responses into values and personality – identifying positioning signals – surfacing patterns and underlying themes – highlighting gaps, tensions, and opportunities

Instead of starting from a blank page, I start with a structured strategic base I can build from.

From there, I develop the brand direction.