At the gateway to Haute-Savoie, the Monts de Genève form a unique territory, at once natural, cultural, and profoundly vibrant. I had the opportunity to co-create their new brand platform, designed to reveal the full richness of this destination through a strong and coherent identity. This work resulted in a new brand platform, rolled out across all communication channels via a comprehensive brand presentation document, serving as the foundation for all future communications. I also participated in the creation of an original and impactful advertising campaign, designed to reposition the Monts de Genève as a must-see destination, blending natural inspiration with urban roots. A strategic and creative project, where design, storytelling, and territory converge to build a brand image worthy of the experience offered there.