High-Converting Seasonal Ad Design for 35% E-commerce Growth Truth Be Told Apparel needed a high-impact visual to promote their New Year collection. The goal was to display multiple staple products clearly while maintaining a bold brand identity to cut through social media noise. I designed a minimalist, high-contrast digital advertisement using a bold red palette to grab attention. By categorizing key items like the Puff Coat and Basic Hoodie with concise, benefit-driven copy, I created a streamlined customer journey from discovery to purchase. The campaign resulted in a 35% increase in click-through rates (CTR) and a 20% boost in average order value. Direct website traffic increased by 2.5x during the launch week.