Developed a comprehensive SaaS analytics system to track MRR dynamics and Unit Economics. Backend...Developed a comprehensive SaaS analytics system to track MRR dynamics and Unit Economics. Backend...
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Developed a comprehensive SaaS analytics system to track MRR dynamics and Unit Economics.
Backend: Wrote complex SQL scripts (Window functions, CTEs) to transform raw payment data into monthly cohorts.
Frontend: Built a Tableau dashboard for monitoring LTV, Churn Rate, and Revenue expansion/contraction.
Result: Business can now identify exactly why revenue is changing and track customer lifetime value in real-time.
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Creatives on Contra have earned over $150M and we are just getting started