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Crafted by Carroll Candles – Brand Identity & Promotional Mercha
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
Hey guys! Wanna share with you some of my latest work.
It's a brand design for Tesla interior cleaning kit.
My task was to design labels that would stand out in Amazon's search grid and instantly read as what they are. The design direction was minimalism and futurism – echoing Tesla's own visual style. Also I've used a line from Tesla's hood as a divider.
I also developed the naming, built around the abbreviation "S3XY" – a nod to Tesla's model lineup (S, 3, X, Y) that doubles as a wordplay reading as "sexy," giving the product an instant attention hook.
Super clean design! I really read sexy🫣Love the attention to details like the hood line and the naming play. Brilliant job matching Tesla’s vibe!
Fizzy Folk is a spec design project which started with the question "What if I were to design my own sparkling infused drink"?
Because on a daily basis I already consume a lot of it. However, I mainly buy those that are illustrated & designed well. As such, I wanted to explore the option of incorporating illustrative skills + hand-drawn look into soda can designs.
This has resulted into 3 distinct drinks from hibiscus & rose to mint & cucumber to lemon & honey. Additionally, I will further expand upon this collection.
For the full case-study you could see on my website.
Really strong visual identity – love the typography.
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