Custom Ur:len Wordmark and Cohesive Six-Product IdentityCustom Ur:len Wordmark and Cohesive Six-Product Identity
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ur:len - a custom wordmark with the colon as its signature detail, a frosted ice-blue palette and black caps. A strict typographic grid keeps all six products recognisable as one family and makes the line easy to navigate.
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The colon as the signature detail is a clever touch, Oleksandr. Frosted ice-blue against black caps makes the whole line feel crisp and cohesive.
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