Design a Unique Brand Identity for Rising Tide Gin in 2025

Design a Unique Brand Identity for Rising Tide Gin in 2025Design a Unique Brand Identity for Rising Tide Gin in 2025

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Kylee Andreoli

pro

• Mar 19

Rising Tide Gin, 2025, In-House Illustrator | Pacdora

The Project

Rising Tide Gin is a small-batch American gin inspired by Florida's coast: smooth, light, and refined. Crafted with natural limestone spring water from the Florida Aquifer, locally sourced grains & juniper, and finished with subtle coastal citrus. Inspired by the belief that a rising tide lifts all boats, Rising Tide celebrates community and the moments that bring people together.

The project was to create and design a new brand identity for the gin brand. From logos, brand colors to brand tone and voice. Rising Tide wanted a coastal and refined feel. The founder wanted to keep their designs clean and professional but also creative enough to stand out from it's other competitors on the shelves.

Brand Design Brand Strategy Logo Design Adobe Illustrator Pacdora

Bella Brillantes

pro

• Mar 20

So goooood ✨

Kylee Andreoli

pro

• Mar 20

Thank you!!!

Virginia Roson

pro

• Mar 24

JAMMED- Branding & Packaging Design

A contemporary jam brand exploring the intersection of food, fashion, and visual culture.

Built through a bold identity system and expressive imagery.

See more → @ThinkOnTheEdge

What flavor are you choosing? :)

brandesign logo Figma Packaging Design Brand Design Logo Design Jitter Lovart

Stephanie Asoegwu

pro

• Mar 27

JAMMED is such a fun brand concept. The identity is loud and playful in the best way. That strawberry packaging is so good

Chantal Jemmott

pro

• Mar 24

Sometimes a small detail can shape the entire identity.

An architecture and interior design studio, wanted a brand that felt more approachable within the industry.

One small detail became key: the dot in the name.

Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.

That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.

Do you usually find concepts in small details like this, or start from something bigger?