Over the past few days, I've been exploring a simple question:

How would a luxury watch brand tell the story of time?

That question became AION, a fictional maison inspired by humanity's endless pursuit of understanding time.

Instead of designing a traditional product page, I wanted to create a cinematic journey. From ancient civilizations looking at the stars, to the evolution of timekeeping, and finally to three contemporary timepieces inspired by the Maya, Ancient Egypt, and Ancient Greece.

Built entirely in Squarespace, this project challenged me to think beyond layouts and focus on storytelling, visual hierarchy, pacing, and emotion.

Thank you to the Squarespace team for creating a challenge that encouraged creativity beyond the interface. This is the link: https://aion.squarespace.com/ Password: aion123

I'd love to hear your thoughts.