For this project I designed the complete visual identity of the festival, from the core concept t...For this project I designed the complete visual identity of the festival, from the core concept t...
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For this project I designed the complete visual identity of the festival, from the core concept to the final promotional materials.
The identity is based on hand-drawn illustrations and expressive typography, creating a visual language that feels authentic rather than corporate. Every element was developed to work consistently across different formats while preserving the playful character of the festival.Varázs Garázs is an independent cultural festival that brings together music, art and community through a playful, handcrafted visual identity. 
My goal was to create a cohesive branding system that felt personal, expressive and memorable while remaining flexible across both print and digital platforms.
Deliverables:
•Brand identity
•Custom lettering
•Hand-drawn illustrations
•Festival posters
•Social media carousel
•Facebook cover
•Motion graphics
•Animated Google Earth sequence
•Festival map
•Merchandise concepts
The project began with researching the atmosphere and values of the festival. Instead of following common music festival aesthetics, I wanted to create something that felt handmade, experimental and slightly surreal.
Throughout the process I developed illustration systems, typography, layouts and motion assets that could work together as one visual identity across multiple touchpoints.
The merchandise was developed to translate the festival identity into physical products. Each item was designed to reinforce the visual language of the brand while remaining functional and desirable for festival visitors.
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Creatives on Contra have earned over $150M and we are just getting started