Hey! I've just wrapped a brand new project I’m genuinely proud of. 💍👰
LorenaEffe Wedding is a wedding & event planning studio built around a single, clear vision: sobriety as the most authentic form of elegance.
Lorena came to me with something rare, a strong point of view, a real aesthetic sensitivity, and the clarity to know exactly what she didn’t want.
My job was to translate that into a digital identity from scratch.
What I worked on:
• Brand strategy & visual identity
• Website design & development in Framer
• Art direction & content structure
Working on the hardest project of my life. Our own website! So much done and so much more still to do!
All built with codex and Framer
aperios-design.co.uk
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.