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You build a page, optimize it, add internal links, and wait…
But after 3–6 months, it still doesn’t rank.
What do you check first?
Search intent
Content quality
Backlinks
Technical SEO
Keyword difficulty
I’m curious what experienced SEOs look at before changing the strategy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Still filling in the meta keywords tag? Google stopped reading it for ranking a long time ago.
Google said in 2009 that it doesn't use the keywords meta tag in web ranking. The habit just never died, and some CMS plugins still show the field.
Where that time goes on our builds instead:
• A unique title on every page, using the words people actually search
• A meta description per page, written to earn the click
• Headings that follow the content: one H1, then H2s
• Internal links with clear anchors, not "click here"
None of that is glamorous. All of it is visible to search engines and to people, which is more than the keywords tag ever was.
What's the oldest SEO habit you still see on client sites?
🎬 A new website build or tip every day. Follow so you catch the next one: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The meta keywords habit really never died, some plugins still push that field. A unique title and a meta description written to earn the click do so much more.
SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
Search Engine OptimizationSEO Content Managment Web DesignGoogle AnalyticsGoogle Search ConsoleSEMrush
I am also SEO, SGE, GEO specialist but what's AEO?
A local business doesn’t always need a huge SEO scope to grow.
In this project, the work was intentionally focused: two texts for priority service pages, a few relevant backlinks, and technical SEO fixes. No large content plan, no mass link building, and no redesign.
The result was 80 organic keywords in visibility, 34 in the TOP-10, 6 in the TOP-3, 352 Google clicks in 6 months, and an average position of 6.5.
Why did such a small scope work? Because the niche had relatively low local competition, so the website needed focused improvements, not an oversized SEO program.
The main takeaway is simple: the amount of SEO work should match the competition and growth opportunity.
For some local businesses, a few correctly prioritized actions can outperform months of unnecessary activity.
If you run a local service business, send me your website. I can tell you what level of SEO work I would prioritize first.
#SEO #LocalSEO #SEOAudit #OrganicGrowth