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FÄRSKA | Luxury Fragrance Branding & Packaging Concept
Färska (fresh), adj. — Swedish
A luxury fragrance brand built around the relationship between botanical storytelling, premium packaging, and visual identity.
The idea was never just a single product. I wanted to build out a full brand world — one where the frosted glass packaging, the bold floral artwork, the typography, and the campaign imagery all speak the same language. Luxury that feels modern rather than stuffy. Memorable without being loud.
What came out of it was a complete brand ecosystem: a demonstration of how every visual touchpoint, from the bottle in your hand to the campaign on your screen, shapes the way a brand is experienced and remembered.
What the project covers:
Branding & Visual Identity · Packaging Design · Product Presentation · Creative Direction · Brand Storytelling · Marketing-Focused Design
CreativeArttr Studio
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