Designed and built a high-impact ecommerce-style site for a technical outerwear brand. Heavy type, a sharp orange accent and stacked product cards deliver the brand message in seconds. I build brand sites with real personality.
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
The dark, high-contrast cinematic aesthetic and thoughtful exploration of contemporary visual language are brilliant. Such a striking experimental brand visual!
What if construction felt as clear as the space it creates?
For Arqētia, we built a visual identity around one of the industry's most important client needs: transparency. A direct response to the uncertainty often associated with construction, from unclear processes and budgets to timelines and decision-making.
The concept makes transparency tangible, translating it into a visual system that feels open, structured and precise.
check it out
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.