Designed the brand identity for frost and whirl, inspired from snowflake we created an symmetrica...Designed the brand identity for frost and whirl, inspired from snowflake we created an symmetrica...
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Designed the brand identity for frost and whirl, inspired from snowflake we created an symmetrical icon. Frost represents cooling nature of ice cream and whirl refers to the continous churning process of the ice cream making.
Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.
The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.
The result is a bold, recognizable brand mark that fits his business perfectly.
What do you think of the end result?
The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.
These tones are stunning. I can instantly picture this color system translating beautifully into soft, flowing motion graphics for a brand reveal video. Great exploration!
The orange-and-black system has real presence, and the mobile frames show the hierarchy holding together rather than just shrinking. The clear CTA placement is a smart counterweight to the oversized hero type.