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Cakey Cooc is a playful and contemporary cookie brand concept developed around the idea of making cookies feel fun, expressive, and visually memorable. The project focuses on creating a distinctive brand personality that can connect with a younger, social-media-driven audience while maintaining a polished and commercially appealing look.
The branding explores a complete visual identity for the cookie business, including logo development, typography, color direction, packaging, product presentation, social media visuals, and branded promotional applications. The design language combines playful graphic elements with clean layouts and bold visual treatments to create a recognizable identity that feels modern rather than overly traditional or generic.
The packaging and product presentation were designed to make the cookies the visual hero, using carefully considered compositions, branded boxes, labels, and supporting elements that create a cohesive customer experience. The visual system was also developed with social media in mind, allowing the brand identity to translate naturally into Instagram posts, promotional content, product launches, and campaign visuals.
Overall, the Cakey Cooc project explores how a simple cookie brand can be transformed into a memorable lifestyle-focused food identity through strong art direction, packaging design, visual consistency, and engaging brand storytelling.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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T O P 🙌
currently working on a new project, and it reminded me why the strategy phase is probably my favorite part of the whole process.
whether it’s for a website or a full brand identity, i love going beyond the brief and trying to understand the business as deeply as possible.
the client call, the brief, the old website… those are just the starting point.
then comes the fun part: researching, asking questions, digging deeper, understanding how the business works, who they sell to, what they stand for, how they communicate, and why people should choose them.
sometimes, you even discover things the client knows internally but hasn’t fully articulated yet, or things they’re simply not communicating clearly enough.
that’s what i love about strategy: taking all that information, finding the patterns, and bringing clarity and structure to everything.
honestly, this might be my favorite part of the whole process.
How do you usually hand that research back to a client, a straight brief or something more visual like a strategy deck? And do they ever push back when you point out something about their own business they hadn't fully articulated?
Here are some slides from an analytics project I've been working on.
Monochrome approach looks amazing!